Everything it does.
And everything it doesn’t.

A photo, a name, a role and a few sentences for each person, under your About copy. A new profile is a draft until you publish it, and you set the order.

Bios are capped at 600 characters with a live count, because three sentences read better than a page. Published people are added to the site’s structured data, which is the part Google reads. It is presentation only, and the software is honest about that: a booking is never assigned to a technician.

If nobody is published, the section does not exist. No heading, no placeholder faces, no invented names. That rule runs through the whole product — it will not print a testimonial, an award, a years-in-business number or a customer count, because you have not said any of it and we are not going to say it for you.

An established detailer’s customers live in Jobber, Housecall Pro or a spreadsheet. Export them as a CSV — one row per past visit, which is the shape those tools already write — and the admin reads it in: the customers, and a completed booking for each visit, dated the day it happened. Twenty customers can be pasted straight from the spreadsheet without saving a file.

• You see everything before anything is written: every column by name and where it goes, who will be created, who already exists, and every skipped row with its line number and one plain sentence saying why. A column the file names differently you point at the right field by hand. Nothing is saved until you press the button on a preview you have read.
• A customer already in the system is never overwritten. Blank fields are filled; a name or phone that differs is shown to you as a conflict, and the stored value wins.
• Imported customers are not subscribed to marketing email. There is no consent column, and a column that tries to be one — opt-in, subscribed, newsletter — refuses the whole file by name rather than being quietly dropped. They can opt in when they next book.
• Imported visits carry no money. There is no amount column, and there will not be one: money this software did not take is not revenue, and it stays out of your takings, your balance due and your close-out list.
• The same file twice creates nothing the second time. A corrected file adds only what is new.
• An import can be undone for as long as nothing has come to depend on it — a real booking, a payment, a sent email. The record that a list was brought in and withdrawn stays.

What the history is for: a win-back at 90 days has a date to count from, and the marketing panel knows a returning customer from a stranger — on the day they tick the box on a booking of their own, and not before. One CSV, up to 2 MB and 5,000 rows. No XLSX: save it as CSV first.

A detailer under somebody’s car with wet hands is not answering the phone, and the caller is dialling the next detailer about ninety seconds later. Your published number rings your own mobile through Twilio, for as many seconds as you set. When nobody picks up, the caller gets one text: “Sorry we missed your call. This is your business. How can we help? Reply to this text and we’ll get right back to you. Reply STOP to opt out.” What they text back lands in your admin, and you answer it yourself.

• It is one fixed text — in your own words, if you change them — and nothing that answers on your behalf. No bot, no menu, no voicemail, no transcription. A reply is stored and shown to you; nothing replies to it automatically.
• One text per caller, not one per call. Three calls in a minute get one message; the same number is texted at most once inside a window you set, an hour by default, and never more than three times in a day whatever the window says.
• A number that has replied STOP is never texted again, on any path, for good.
• A call that was answered — however briefly — sends nothing. A call whose outcome never came back sends nothing either, and is put in front of you with the raw status beside it, rather than texting a stranger who may have just finished speaking to you.
• Off by default, and off never means the phone stops ringing: the switch governs the text, not the call. It cannot be switched on until texting is on and Twilio is configured, and the settings screen names whichever one is missing.
• Every call and every message is a line in one thread per number — the missed call, the text it produced, the reply, your answer — with unread replies and today’s missed calls counted at the top.

Not there: a lead record — a missed call creates no customer and no booking — call recording, and any way to text a number that never contacted you. It sits on Pro, behind the same carrier registration as the reminders.

Three pieces of text you already had a form for, drafted inside the admin by a language model: a short brief from a booking’s notes before the job; a title and caption for a gallery photo, from what is visible in it; and a reply to a review you paste in. A model drafts. A person sends.

• Nothing it writes goes anywhere on its own. It never posts, never sends and never publishes. A draft lands in the field you were about to type in and is saved when you save it; the review reply you copy out yourself, and nothing is posted anywhere.
• It never invents a number or a claim. Prices and durations come from your menu, as the checkout computes them. A draft that contains a figure of its own, or says best, award-winning, certified, guaranteed or anything else you did not type, is thrown away unread — you see “Couldn’t draft this — write it yourself”, and you do.
• It sees only what the draft is about: your business name, your own copy and your menu, and then that one booking’s notes, that one photo’s fields, that one review. Never another customer, never your customer list, never card details.
• The brief is shown on the admin page and nowhere else — never in an email, never on the customer’s page, never stored — because a candid note of yours surfacing where a customer could read it is the failure this is shaped to prevent.
• Off by default, and until you switch it on nothing runs: no model is contacted and no prompt is built. It runs only when you press the button, never on a timer, and it stops for the month at a ceiling, so a runaway costs a sentence and not a bill.
• Switching it on names the model’s provider, Anthropic, as a processor of your business’s data on your privacy page, saying what is sent and when. While it is off, the page says nothing about a model.

It sits on Pro. Not there, deliberately: a chat widget, a text that answers a customer, a voice that books, marketing copy, and anything that writes to a customer-facing page without your save. A model that talks to your customers in your name is its own decision, and it has not been made.