We build your site before we talk.

It asks for the things a site cannot be built without: your business name, your city and state, your time zone, and whether you work mobile, out of a shop, or both. Then your menu — every service with a price and how long it takes, up to 40 lines. If typing all that out is worse than the job itself, send a photo of your price sheet and we will read it.

After that it is optional: your logo, the colour you want the site to use, what you want to cover on the call, and anything you already know is unusual about how you work.

Last, you pick a time. The calendar runs 14 days out and the earliest slot is 24 hours away — not to seem busy, but because of step two.

Nothing is charged here and nothing is signed.

What you typed becomes a client profile, and that profile seeds a real instance of the product: its own app, its own database, your business name, your city, your time zone, and your menu at your prices with the durations you gave. Not a mockup and not a theme with your logo dropped in the corner. The booking wizard works. The admin works. You can make a booking on it while we are talking.

The menu is the part that takes reading. Prices go in as whole cents, durations in minutes, and each service gets a first guess at a category so the demo groups sensibly — interior, exterior, protection, packages. Those guesses are usually a little wrong. Fixing them is ten minutes of the call.

The blanks are the point. Some of that copy is yours and nobody else can write it honestly; the rest we write with you once we know how you actually work. Inventing it and then reading it back to you on a call is a magic trick, not a service.

It is with Devin, who wrote the code. We open your site on the shared screen and go through it: your menu, a booking made exactly the way one of your customers would make it, the confirmation email that comes out the other end, and the admin you would be running every week.

This is not a sales call. There is no deck and no discovery script. You will hear the price once, and if the product is a poor fit for how you work you will hear that from me before you have to say it yourself.

Useful things to bring: the parts of the menu I got wrong, whether you already own a domain, who runs email on it today, and whether you want deposits or monthly memberships. Half the call is usually corrections, which is exactly why it is built first.

If you decide it is not for you, say so on the call. The instance is deleted, nothing is charged, and nobody emails you again.

Setup is the unglamorous half and it is where most of the work is. Your menu gets finished, your photos and clips go into the gallery, and your terms, privacy and cancellation pages get drafted for your business — checked line by line against what the software actually does, because most of what those pages describe is behaviour rather than policy. We are not a law firm and we put that in writing; if your lawyer marks the text up, we paste in whatever they changed.

Then your domain, which is the one part of this that touches a system we did not build. The rule we work by: we send you the exact records and you save them. We never ask for a registrar login and we never change a live mail record on your behalf. Your DNS runs your business email, not just our website.

The TLS certificate

Minutes, once one record is saved. It issues before your domain points at the site at all, so it is no longer the thing everything waits behind.

Your domain pointing at the new site

Up to an hour on common defaults, sometimes longer. That is your DNS host’s cache expiring, not our deploy running slowly.

Email from your own address

Three records at your DNS host, then a real message sent to the bookings@ address on your domain, which we watch land in a real inbox before go-live. A lookup is not proof; a delivered message is.

Stripe

Your account, your money, your payouts. We walk you through creating it and connect the software once it is live. Identity verification runs at Stripe’s pace, not ours.

Text reminders, if you want them

Carrier registration takes one to two weeks, is filed in your business’s name, and is not ours to hurry. Texts stay off in the admin until it is approved.

Two things about mail we say before anyone asks. We read what is already on your domain and tell you what we find — the first client’s own outbound mail was failing its checks before we arrived, and one merged line fixed it. And we will never add a mail-delivery record at the top of your domain, whatever a setup wizard offers us, because that is where your real mail is delivered and it is not ours to move.

A second screen share, in the order the admin is laid out: business settings and time zone (it locks after your first booking), your service area, vehicle sizes, services, weekly hours, the prepay discount, deposits, referral rewards, memberships if you want them, your first gallery upload, and a real test booking made from your own phone.

Then you press the switch. Online booking ships off and stays off until you turn it on, which is deliberate: a site that cannot take a booking cannot take a bad booking. We can hand you a finished site. We cannot go live on your behalf.

Afterwards you get a guide written for your site rather than a link to a generic manual. About forty pages: your logins, a table of exactly how your settings are configured that day — read out of your own database, not out of the defaults — a day-one checklist, a page for each part of the admin, and a short list of what is worth phoning about. It is generated after the call so the table is true. A 30-day check-in gets booked while you are still on the line.

You add a service, change a price, block off the week you are away, upload the clip you shot this morning, mark a job complete. None of that needs us, and none of it is a support ticket.

When something breaks you email me and I fix it in the product, which means it is fixed for everyone running it. Every site runs the same code — there is no version of it that is only yours, quietly drifting. Updates arrive on their own; your site restarts for about thirty seconds and that is the whole event.